Online retail giant TEMU has announced a major shift in its supply chain strategy, revealing plans to begin sourcing and shipping products directly from the United States instead of China. The decision comes in response to tariffs imposed under former President Donald Trump’s trade policies, which have significantly impacted the cost of importing goods from China.
The company confirmed that the move is intended to minimize the financial impact of the tariffs while maintaining competitive pricing and fast delivery times for U.S. customers. Despite potential logistical challenges and increased domestic sourcing costs, TEMU stated that it does not expect to raise prices for consumers.
“Our commitment is to affordability, convenience, and a reliable shopping experience,” a TEMU spokesperson said. “We’re adapting to the changing trade environment while keeping prices stable for our users.”
TEMU, owned by Chinese e-commerce giant PDD Holdings, has gained popularity in the U.S. market for offering ultra-low-cost items across categories such as fashion, home goods, and electronics. The company’s new strategy could help reduce delivery times and align with growing political and consumer demand for domestic manufacturing and supply chain resilience.
The announcement comes as tariffs on Chinese goods—originally introduced under the Trump administration—remain a major point of tension in U.S.–China economic relations. By sourcing domestically, TEMU may avoid the financial burdens of those tariffs and present itself as more U.S.-aligned in a politically sensitive climate.
The company has not yet specified which product lines will be sourced from the U.S. or when the changes will go into full effect, but a phased rollout is expected in the coming months.
